Banca Comerciala Romana


         

In 1990, Banca Comerciala Romana (BCR) was established by taking over the commercial business of the National Bank of Romania (NBR). That moment marked the starting point of the new banking system creation in Romania. BCR has initially been focused on the corporate sector but in the recent years it has strongly developed its retail activities becoming the leader of this market sector as well.

BCR is today the most important Romanian financial Group, with diversified domestic and international activities via subsidiaries and agencies, being an outstanding player of the capital, leasing, insurance and asset management markets through the specialised companies of the BCR Group. BCR owns domestic subsidiaries to cover the main non-banking financial services, namely insurance, leasing, asset management and brokerage. This ensures a better satisfaction of customers' demands and positions BCR well as the banking environment consolidates.

BCR owns also banking subsidiaries in London - Anglo - Romanian Bank Limited, having a EUR 100 million share capital and branches in Frankfurt and Bucharest - and in the Republic of Moldavia - BCR Chisinau Branch, as well as representative offices in Moscow.

BCR is the leading bank in Romania, managing assets in excess of EUR 11 billion. The bank has 464 branches and agencies throughout the country, with outlets in most towns and cities with over 10,000 inhabitants. The bank provides its customers with Internet banking, mobile banking and e-commerce services, has 22 types of debit and credit cards and owns the largest domestic ATM network - over 1,300 ATMs and 9,500 points-of-sale terminals.

One of the corner stones supporting BCR excellence is represented by the highly trained and devoted staff, committed and involved in all bank's businesses and activities. Of the total staff 60% are women, well represented at all levels of top management (51%) and middle management (66%).

1998: BCR Chisinau was founded - a bank that operates in Republic of Moldavia

2001: BCR makes the first steps to a new organization - the first financial-banking supermarket: BCR Securities was established in January, BCR Leasing in March and BCR Asigurari (a non-life insurance company) in December.

2002: BCR Asset Management was founded

2003: BCR is the first Romanian bank to be certified ISO 9001:2000 based on the quality audit performed by the Moody International.

2005: in October BCR University was launched - the first corporate university in Romania and BCR Asigurari de viata (a life insurance company) was established.

In December, BCR became the first Romanian bank to receive the "J. M. Juran" Quality Award, further to the successful implementation, through the Total Quality Management project, of sound business principles such as focusing on results, on customer satisfaction and leadership, by involving both employees and management, developing partnerships and behaving socially responsible, thus proving that the entire BCR community is directly and actively involved in achieving true excellence.

2005: December - BCR Asigurari de Viata was founded.

2006: October - Erste Bank Group becoms the majority shareholder of BCR.

Strategic Objectives

  1. Consolidating Bank's leading position within the system of Romanian and Central and Eastern Europe commercial banks
  2. Increasing Bank shareholders' value, protecting all stakeholders' interest
  3. Increasing customer satisfaction by providing best quality services
  4. Functional restructuring, by adopting an improved organization structure of the Bank's Head-office and network
  5. Consolidating the capital
  6. Mitigating the risk profile and increasing the assets' quality
  7. Consolidating the universal bank feature
  8. Improving the staff training, motivation and compensation
  9. Effective corporate governance

Banca Comerciala Romana
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