In 1990, Banca Comerciala Romana
(BCR) was established by taking over the commercial business of the National Bank of
Romania (NBR). That moment marked the starting point of the new banking system creation in
Romania. BCR has initially been focused on the corporate sector but in the recent years it
has strongly developed its retail activities becoming the leader of this market sector as
well.
BCR is today the most important
Romanian financial Group, with diversified domestic and international activities via
subsidiaries and agencies, being an outstanding player of the capital, leasing, insurance
and asset management markets through the specialised companies of the BCR Group. BCR owns
domestic subsidiaries to cover the main non-banking financial services, namely insurance,
leasing, asset management and brokerage. This ensures a better satisfaction of customers'
demands and positions BCR well as the banking environment consolidates.
BCR owns also banking subsidiaries
in London - Anglo - Romanian Bank Limited, having a EUR 100 million share capital and
branches in Frankfurt and Bucharest - and in the Republic of Moldavia - BCR Chisinau
Branch, as well as representative offices in Moscow.
BCR is the leading bank in
Romania, managing assets in excess of EUR 11 billion. The bank has 464 branches and
agencies throughout the country, with outlets in most towns and cities with over 10,000
inhabitants. The bank provides its customers with Internet banking, mobile banking and
e-commerce services, has 22 types of debit and credit cards and owns the largest domestic
ATM network - over 1,300 ATMs and 9,500 points-of-sale terminals.
One of the corner stones
supporting BCR excellence is represented by the highly trained and devoted staff,
committed and involved in all bank's businesses and activities. Of the total staff 60% are
women, well represented at all levels of top management (51%) and middle management (66%).
1998: BCR Chisinau was founded - a
bank that operates in Republic of Moldavia
2001: BCR makes the first steps to a new organization - the first
financial-banking supermarket: BCR Securities was established in January, BCR Leasing in
March and BCR Asigurari (a non-life insurance company) in December.
2002: BCR Asset Management was founded
2003: BCR is the first Romanian bank to be certified ISO 9001:2000
based on the quality audit performed by the Moody International.
2005: in October BCR University was launched - the first corporate
university in Romania and BCR Asigurari de viata (a life insurance company) was
established.
In December, BCR became the first Romanian bank to receive the
"J. M. Juran" Quality Award, further to the successful implementation, through
the Total Quality Management project, of sound business principles such as focusing on
results, on customer satisfaction and leadership, by involving both employees and
management, developing partnerships and behaving socially responsible, thus proving that
the entire BCR community is directly and actively involved in achieving true excellence.
2005: December - BCR Asigurari de Viata was founded.
2006: October - Erste Bank Group becoms the majority shareholder
of BCR.
Strategic Objectives
- Consolidating
Bank's leading position within the system of Romanian and Central and Eastern Europe
commercial banks
- Increasing
Bank shareholders' value, protecting all stakeholders' interest
- Increasing
customer satisfaction by providing best quality services
- Functional
restructuring, by adopting an improved organization structure of the Bank's Head-office
and network
- Consolidating
the capital
- Mitigating
the risk profile and increasing the assets' quality
- Consolidating
the universal bank feature
- Improving
the staff training, motivation and compensation
- Effective
corporate governance